The EU's new ECGT directive bans unsubstantiated environmental claims. Non-compliance means fines of up to 4% of annual revenue. Enforcement begins September 27, 2026.
Three steps to compliance — takes less than 60 seconds
Enter any website URL. We support all public websites — landing pages, e-commerce, corporate sites.
Our AI crawler analyzes every page for environmental claims, sustainability language, and green marketing copy.
Receive a detailed report with flagged claims, severity levels, and specific compliant alternatives.
Our AI identifies the most common ECGT violations across four key categories
Vague terms like "eco-friendly", "green", "sustainable", or "natural" used without substantiation.
"Our products are eco-friendly"
"Our products use 80% recycled materials, certified by EU Ecolabel"
Claims like "climate neutral", "CO2 compensated", or "carbon negative" without certified evidence.
"Climate neutral delivery"
"We offset 100% of delivery emissions through Gold Standard verified carbon credits (Certificate #GS-1234)"
Self-created sustainability labels, uncertified badges, or references to non-existent certifications.
"Certified Green Product" (self-issued label)
"EU Ecolabel certified (License #SE/042/001)" with link to verification
Presenting legally mandated requirements as voluntary eco-features, e.g. "BPA-free" when BPA is banned.
"Our packaging is 100% BPA-free!"
"Our packaging exceeds EU safety standards with 30% bio-based materials"
Under the ECGT directive, fines can reach up to 4% of annual turnover
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Regulators across Europe are cracking down on greenwashing. Don't be next.
Claimed "net zero" without sufficient documentation
Misleading sustainability and environmental impact claims
Greenwashing in ESG fund marketing
Misleading "sustainable" collection claims
"Fly Responsibly" campaign deemed misleading
Everything you need to know about the ECGT directive and GrönKoll
Find out if your website has non-compliant green claims before the ECGT enforcement deadline. Start with a free scan, or sign up for updates.